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I love this!
Every closed social enclave has it's own labels for those outsiders that they must consistently deal with. For a retailer, the outsiders are the customers. In a recent interview Best Buy outed their private monikers:
It's a good article, too. General retail stores have been identifying "devil" and "angle" customers for years. Devil customers, among other things, send in all the rebates and bleed the store dry by then returning the merchandise. While I wouldn't do this, I really, really hate the "discount with mail in rebate" scam. I'm routing for the devils to kill the mail in rebate. Go Devils!
Every closed social enclave has it's own labels for those outsiders that they must consistently deal with. For a retailer, the outsiders are the customers. In a recent interview Best Buy outed their private monikers:
Store clerks receive hours of training in identifying desirable customers according to their shopping preferences and behavior. High-income men, referred to internally as Barrys, tend to be enthusiasts of action movies and cameras. Suburban moms, called Jills, are busy but usually willing to talk about helping their families. Male technology enthusiasts, nicknamed Buzzes, are early adopters, interested in buying and showing off the latest gadgets.
It's a good article, too. General retail stores have been identifying "devil" and "angle" customers for years. Devil customers, among other things, send in all the rebates and bleed the store dry by then returning the merchandise. While I wouldn't do this, I really, really hate the "discount with mail in rebate" scam. I'm routing for the devils to kill the mail in rebate. Go Devils!